Researchers from a wide range of disciplines, including marketing, are more and more involved with the collection and statistical analysis of network-indexed data, and statistical methods and models are being developed in this area at a furious pace. The goal of this course is to present an overview of the foundations common to the statistical analysis of network data across the disciplines, from a statistical perspective, with an eye towards topics with particular relevance to marketing.
Network mapping and characterization
Network modeling and inference
Dynamics network processes
Kolaczyk, E.D. (2009). Statistical Analysis of Network Data: Methods and Models. Springer, New York.
Kolaczyk, E.D. and Csardi, G. (2014). Statistical Analysis of Network Data with R. Springer, New York.
Readings from the literature on networks and marketing.